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Marketing and communications Travel and transport

Use the power of social media

If this article is to be believed, the body that regulates advertising in France has a record of protecting corporate interests over the interests of the environment. For example they banned this video promoting electric bikes because images of traffic might create ‘a climate of anxiety’! What’s the answer? Use the power of social media to counter their bias by sharing this video as widely as possible.

Categories
Marketing and communications

How to frame change positively

Interesting article on the need to be positive when we talk about the future
https://medium.com/@tabitha.whiting/why-we-need-to-change-the-way-we-talk-about-climate-change-9e43e9d77228

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